[摘要] 本周投放平面媒体有6个项目,投放量是7。本周平面媒体区域分布主要在六个区域,分别是高新区、奎文区、潍城区、寒亭区、滨海经济开发区以及坊子区。其中投放量高新区以及奎文区投放量多,均为2。
六月伊始,经过之前的消化蓄客阶段,开发商开始积极应市,各大项目再次发力,推出多种优惠花样手段吸引购房者聚拢人气。各大项目推盘的同时也更加看重广告投放带来的促销效果,从广告投放量来看,本周较上周有所攀升,由此可见,开发商推盘优惠与广告齐头并进。
一、本周纸媒投放量分析
本周投放平面媒体有6个项目,投放量是7。本周平面媒体区域分布主要在六个区域,分别是高新区、奎文区、潍城区、寒亭区、滨海经济开发区以及坊子区。其中投放量高新区以及奎文区投放量多,均为2。
本周媒体的监测范围包括《潍坊晚报》、《齐鲁晚报》对潍坊影响力较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。
纸媒广告投放统计(2015.5.29-2015.6.4)
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