[摘要] 本周投放平面媒体有3个项目，投放量是3.5。本周平面媒体区域分布主要在两个区域，分别是奎文区以及高新区。其中投放量多的区域为奎文区，其中又以潍京项目广告投放量多。
四月悄然而至，从广告投放量来看潍坊楼市“银四”回暖缓慢。金三过后银四到来，此时开发商并未大力放手推盘，本周仅有少量项目推出低价优惠促销活动，同时选择纸媒投放短期促销广告更趋谨慎。本周仅3项目投放纸媒广告，广告投放量较上周略有下降，以此来看潍坊楼市各大开发商并未掀起营销大战。
一、本周纸媒投放量分析
本周投放平面媒体有3个项目，投放量是3.5。本周平面媒体区域分布主要在两个区域，分别是奎文区以及高新区。其中投放量多的区域为奎文区，其中又以潍京项目广告投放量多。
本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》等对潍坊影响力较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。
平面媒体广告投放统计（2015.3.27-2015.4.02）
| RDER-: #000000 0.5pt solid;HEIGHT: 42pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 92.25pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="56" rowspan="2" width="123" x:str="">楼盘名称 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 46.5pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="62" x:str="">潍坊晚报 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 54pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="72" x:str="">晨鸿信息 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 54pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="72" x:str="">齐鲁晚报 | RDER-: #000000 0.5pt solid;HEIGHT: 42pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 203.25pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="56" rowspan="2" width="271" x:str="">项目近期活动 |
| RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 46.5pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="62" x:str="">投放量 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 54pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="72" x:str="">投放量 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 54pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="72" x:str="">投放量 | ||
| RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 92.25pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="123" x:str="">潍京 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 46.5pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="62" x:num="2">2 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 54pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="72"> | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 54pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="72"> | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 203.25pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="271" x:str="">百万豪宅5折购 购房另享四重豪礼 |
| RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 92.25pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="123" x:str="">宝鼎花园 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 46.5pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="62" x:num="1">1 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 54pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="72"> | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 54pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="72"> | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 203.25pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="271" x:str="">住宅2套4380元/㎡ 公寓8套全部8折 清盘啦 |
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| RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 92.25pt;VERTICAL-ALIGN: middle;BACKGROUND: #ffff00;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #ff0000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="123" x:str="">合计 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 46.5pt;VERTICAL-ALIGN: middle;BACKGROUND: #ffff00;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #ff0000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="62" x:num="3.5">3.5 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 54pt;VERTICAL-ALIGN: middle;BACKGROUND: #ffff00;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #ff0000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="72" x:num="0">0 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 54pt;VERTICAL-ALIGN: middle;BACKGROUND: #ffff00;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #ff0000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="72" x:num="0">0 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 203.25pt;VERTICAL-ALIGN: middle;BACKGROUND: #ffff00;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #ff0000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="271" x:num="3.5">3.5 |
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