[摘要] 本周投放平面媒体有3个项目,投放量是3.5。本周平面媒体区域分布主要在两个区域,分别是奎文区以及高新区。其中投放量多的区域为奎文区,其中又以潍京项目广告投放量多。
二、各区域纸媒投放分析
RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 83.25pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="111" x:str="">区域 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 81pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="108" x:str="">楼盘名称 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 51.75pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="69" x:str="">投放量 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 202.5pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="270" x:str="">优惠 |
RDER-: #000000 0.5pt solid;HEIGHT: 42pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 83.25pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="56" rowspan="2" width="111" x:str="">奎文区(2) | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 81pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="108" x:str="">潍京 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 51.75pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="69" x:num="2">2 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 202.5pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="270" x:str="">百万豪宅5折购 购房另享四重豪礼 |
RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 81pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="108" x:str="">宝鼎花园 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 51.75pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="69" x:num="1">1 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 202.5pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="270" x:str="">住宅2套4380元/㎡ 公寓8套全部8折 清盘啦 | |
RDER-RIGHT: #000000 0.5pt solid;WIDTH: 83.25pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="111" x:str="">高新区 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 81pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="108" x:str="">潍坊万达广场 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 51.75pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="69" x:num="0.5">0.5 | RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 202.5pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="270" x:str="">后一栋华宅河景准现房 1万抵3万火爆认筹 |
从投放数量来看,本周奎文区有2个楼盘投放广告,高新区有1个楼盘投放广告。从投放量来看,奎文区投放量多,投放量为3,其次是高新区,广告投放量为0.5。开盘优惠、低价促销仍是主流。
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