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银四楼市未掀营销大战 奎文区广告投放量高

房天下房天下  作者:宫妍心  2015-04-03 02:00

[摘要] 本周投放平面媒体有3个项目,投放量是3.5。本周平面媒体区域分布主要在两个区域,分别是奎文区以及高新区。其中投放量多的区域为奎文区,其中又以潍京项目广告投放量多。

 

二、各区域纸媒投放分析

 纸媒投放区域分析

RDER-COLLAPSE: collapse" height="112" width="558">
RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 83.25pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="111" x:str="">区域RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 81pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="108" x:str="">楼盘名称RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 51.75pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="69" x:str="">投放量RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 202.5pt;VERTICAL-ALIGN: middle;BACKGROUND: #ccffcc;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 700;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-pattern: none none;mso-protection: locked visible" height="28" width="270" x:str="">优惠
RDER-: #000000 0.5pt solid;HEIGHT: 42pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 83.25pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="56" rowspan="2" width="111" x:str="">奎文区(2)RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 81pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="108" x:str="">潍京RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 51.75pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="69" x:num="2">2RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 202.5pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="270" x:str="">百万豪宅5折购 购房另享四重豪礼
RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 81pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="108" x:str="">宝鼎花园RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 51.75pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="69" x:num="1">1RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 202.5pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="270" x:str="">住宅2套4380元/㎡ 公寓8套全部8折 清盘啦
RDER-RIGHT: #000000 0.5pt solid;WIDTH: 83.25pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="111" x:str="">高新区RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 81pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="108" x:str="">潍坊万达广场RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 51.75pt;VERTICAL-ALIGN: middle;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="69" x:num="0.5">0.5RDER-: #000000 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: #000000 0.5pt solid;WIDTH: 202.5pt;VERTICAL-ALIGN: middle;WHITE-SPACE: normal;BORDER-BOTTOM: #000000 0.5pt solid;FONT-WEIGHT: 400;COLOR: #000000;FONT-STYLE: normal;TEXT-ALIGN: center;BORDER-LEFT: #000000 0.5pt solid;mso-protection: locked visible" height="28" width="270" x:str="">后一栋华宅河景准现房 1万抵3万火爆认筹

从投放数量来看,本周奎文区有2个楼盘投放广告,高新区有1个楼盘投放广告。从投放量来看,奎文区投放量多,投放量为3,其次是高新区,广告投放量为0.5。开盘优惠、低价促销仍是主流。

 推荐阅读:

楼市淡季开发商推盘脚步放缓 广告投放量下降

开发商稳步推盘重优惠 奎文区广告投放量高

开发商理性推盘重优惠 潍坊楼市稳健发展

潍坊羊年楼市开局平淡 3月中下旬或缓慢回暖

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