[摘要] 本周投放平面媒体有8个项目,投放量是8.5。本周平面媒体区域分布主要在三个区域,分别是高新区、奎文区以及潍城区。其中投放量多的区域为高新区,其中又以弘润金茂府项目广告投放量多。
二、各区域纸媒投放分析
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc;WIDTH: 83pt;HEIGHT: 21pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl76" height="28" width="111">区域 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 81pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl77" width="108">楼盘名称 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 52pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl77" width="69">投放量 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 188pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl77" width="250">优惠 |
RDER-BOTTOM: black 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 83pt;HEIGHT: 63pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl81" height="84" rowspan="3" width="111">高新区(3) | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl75">弘润金茂府 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl72">3 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 188pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" width="250">瞰景高层 奢华平墅火爆热销 |
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl75" height="28">紫瑞园 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl72">0.5 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 188pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" width="250">稀缺多层 小高层 瞰景高层火爆热销 | |
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78" height="28">恒大名都 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl72">0.5 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 188pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" width="250">黄金旺铺半价销售 仅限一周 | |
RDER-BOTTOM: black 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 83pt;HEIGHT: 63pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl81" height="84" rowspan="3" width="111">奎文区(3) | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78">潍京 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl72">2 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 188pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" width="250">百万豪宅5折购 购房另享四重礼 |
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78" height="28">潍坊万达广场 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl72">1 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 188pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" width="250">90-160㎡河景准现房即将开盘 | |
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78" height="28">金都时代新城 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl72">0.5 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 188pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" width="250">首付可享免息分期付款 首付3万乐享三居 | |
RDER-BOTTOM: black 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 83pt;HEIGHT: 42pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl81" height="56" rowspan="2" width="111">潍城区(2) | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl75">金都北苑 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl72">0.5 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 188pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" width="250">盛大封顶 火爆销售 |
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl78" height="28">金都聚福园 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl72">0.5 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 188pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl79" width="250">超低首付 2万即可拥有高档住宅 |
从投放数量来看,本周高新区以及奎文区各有3个楼盘投放广告,潍城区有2个楼盘投放广告。从投放量来看,高新区投放量多,投放量为4,其次是奎文区,广告投放量为3.5。开盘优惠、低价促销仍是主流。
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开发商推盘脚步暂缓 本周仅有2项目投放广告
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