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楼市小阳春悄然到来 开发商抢春行动优惠多

房天下  作者：赵涓如  2015-03-20 02:30

[摘要] 本周投放平面媒体有8个项目，投放量是8.5。本周平面媒体区域分布主要在三个区域，分别是高新区、奎文区以及潍城区。其中投放量多的区域为高新区，其中又以弘润金茂府项目广告投放量多。

数据中心三月已然过半，从广告投放量来看潍坊楼市“小阳春”或已悄然来临。此时开发商已然行动起来，推出不同形式的优惠促销活动借机吸引购房者，同时更加看重广告投放带来的促销效果。本周8项目投放纸媒广告，广告投放量较上周大幅攀升，以此来看开发商推盘更加看重优惠促销和广告投放。

一、本周纸媒投放量分析

本周投放平面媒体有8个项目，投放量是8.5。本周平面媒体区域分布主要在三个区域，分别是高新区、奎文区以及潍城区。其中投放量多的区域为高新区，其中又以弘润金茂府项目广告投放量多。

本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》等对潍坊影响力较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。

平面媒体广告投放统计（2015.3.13-2015.3.19）

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推荐阅读：

开发商推盘脚步暂缓 本周仅有2项目投放广告

春节期间楼市进入休眠期 开发商推盘脚步放缓

潍坊羊年楼市开局平淡 3月中下旬或缓慢回暖

潍坊羊年楼市未现开门红 小阳春到来或推迟

标签：楼市观察广告监测
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