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开发商稳步推盘重优惠 奎文区广告投放量高

房天下  作者：赵涓如  2015-01-23 02:30

[摘要] 本周投放平面媒体有7个项目，投放量是5。本周平面媒体区域分布主要在四个区域，分别是奎文区、寒亭区、潍城区以及高新区。其中投放量多的区域为奎文区，其中又以丹桂里项目广告投放量多。

数据中心1月已然过半，此时正值楼市淡季，因此开发商优惠促销力度稍减，各大项目推盘脚步有所放缓。虽然仍有部分楼盘项目推出不同形式的优惠促销活动，以此吸引购房者，但在广告投放的选择上愈加谨慎，因此本周广告投放量较上周略有下降，总体来看潍坊楼市仍处于平稳发展阶段。

一、本周纸媒投放量分析

本周投放平面媒体有7个项目，投放量是5。本周平面媒体区域分布主要在四个区域，分别是奎文区、寒亭区、潍城区以及高新区。其中投放量多的区域为奎文区，其中又以丹桂里项目广告投放量多。

本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》等对潍坊影响力较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。

平面媒体广告投放统计（2015.1.16-2015.1.22）

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