开发商稳步推盘重优惠 奎文区广告投放量高

房天下  作者：赵涓如  2015-01-23 02:30

[摘要] 本周投放平面媒体有7个项目，投放量是5。本周平面媒体区域分布主要在四个区域，分别是奎文区、寒亭区、潍城区以及高新区。其中投放量多的区域为奎文区，其中又以丹桂里项目广告投放量多。

二、各区域纸媒投放分析

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RDER-: windowtext 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 83pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc" height="28" width="111">区域	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 81pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc" width="108">楼盘名称	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 52pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc" width="69">投放量	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 207pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc" width="276">优惠	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 52pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc" width="69">合计
RDER-: windowtext;HEIGHT: 63pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 83pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="84" rowspan="3" width="111">奎文区（3）	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 81pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="108">丹桂里	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">1	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 207pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="276">4套珍藏loft公寓 平层中心写字楼清盘发售	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" rowspan="3">2
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 81pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" height="28" width="108">金鼎华府	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">0.5	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 207pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="276">一期后8套现房清盘销售
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" height="28">江山帝景	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">0.5	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 207pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="276">到访就能砸金蛋 购房又能砸金蛋 100%砸中
RDER-: windowtext;HEIGHT: 42pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 83pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="56" rowspan="2" width="111">高新区（2）	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">弘润金茂府	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">1	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 207pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="276">高层/洋房/平墅 持续热销	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: black 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" rowspan="2">1.5
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" height="28">恒大名都	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">0.5	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 207pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="276">新年抢 恒大派10亿
RDER-: #f0f0f0;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 83pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="28" width="111">寒亭区	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">青辰国际	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">1	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 207pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="276">每周2套特价商务办公房源3800元/㎡	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">1
RDER-: #f0f0f0;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 83pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="28" width="111">潍城区	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">圣基金碧广场	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">0.5	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 207pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="276">选择性价比 选择金碧广场	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">0.5
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: yellow" height="28">合计	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: yellow">5	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: yellow">5

从投放数量来看，本周奎文区有3个楼盘投放广告，高新区有2个楼盘投放广告，寒亭区以及潍城区各有1个楼盘投放广告。从投放量来看，奎文区投放量多，投放量为2，其次为高新区，投放量为1.5。开盘优惠、低价促销仍是主流。

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