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楼市如何去库存? 年底潍坊开发商卖房手段多

房天下房天下  作者：张雪萍  2015-12-11 00:30

[摘要] 面对巨大的库存压力，进入年底，潍坊开发商更是不能松懈，通过各种渠道促进销量。本周潍坊有4个楼盘选择投放纸媒广告，投放量较上周小幅上涨。

数据监测去年以来，政府已经出台了一系列刺激政策，包括降息、公积金政策调整、下调商业贷款首付比例、松绑外资进入楼市等。在这些政策作用下，虽然楼市整体有所回暖，但回暖主要集中在一线城市和部分二线核心城市，而广大三四线城市则改观不大。面对巨大的库存压力，进入年底，潍坊开发商更是不能松懈，通过各种渠道促进销量。本周潍坊有4个楼盘选择投放纸媒广告，投放量较上周小幅上涨。

一．本周纸媒投放量分析

本周投放平面媒体有4个项目，投放总量是3.75。本周潍城区有两个项目投放平面媒体，高新区和经济开发区各有一个项目投放纸媒广告。

本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》对潍坊影响力比较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。

纸媒广告投放统计

RDER-COLLAPSE: collapse" cellspacing="0" cellpadding="0" width="572" border="0">
RDER-: windowtext 0.5pt solid;HEIGHT: 42pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 68pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc" height="56" rowspan="2" width="91">楼盘名称RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 47pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc" width="62">潍坊晚报RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 47pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc" width="62">晨鸿信息RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 47pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc" width="62">齐鲁晚报RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 172pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc" rowspan="2" width="229">项目近期活动RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 50pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc" rowspan="2" width="66">合计
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标签：潍坊楼市潍坊房价
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