[摘要] 随着天气越来越冷,潍坊楼市也开始过冬。今年楼市库存压力大,潍坊开发商也都缩减开支,减少广告支出,低调卖房,低价促销。本周潍坊有4个楼盘选择投放纸媒广告,投放量较上周下滑明显。
随着天气越来越冷,潍坊楼市也开始过冬。今年楼市库存压力大,潍坊开发商也都缩减开支,减少广告支出,低调卖房,低价促销。本周潍坊有4个楼盘选择投放纸媒广告,投放量较上周下滑明显。
一.本周纸媒投放量分析
本周投放平面媒体有4个项目,投放总量是2.25。本周投放平面媒体的区域比较平均,潍城、高新、坊子和经济开发区各有一个楼盘投放广告,投放量大的是高新区,投放量为1。
本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》对潍坊影响力比较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。
纸媒广告投放统计
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