开发商推盘脚步放缓 奎文区广告投放独占鳌头

房天下房天下  作者：赵涓如  2015-05-15 02:30

[摘要] 本周投放平面媒体有2个项目，投放量是2.5。本周平面媒体区域分布集中在奎文区，投放量为2.5。

二、各区域纸媒投放分析

RDER-COLLAPSE: collapse" cellspacing="0" cellpadding="0" width="558" border="0">

RDER-: windowtext 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 83pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc" height="28" width="111">区域	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 81pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc" width="108">楼盘名称	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 52pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc" width="69">投放量	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 203pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc" width="270">优惠
RDER-: windowtext;HEIGHT: 42pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 83pt;BORDER-BOTTOM: black 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="56" rowspan="2" width="111">奎文区（2）	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 81pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="108">潍京	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">2	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 203pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="270">一期楼王样板间0元起拍 88万封顶
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 81pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" height="28" width="108">潍坊万达广场	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">0.5	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 203pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="270">臻藏80-220㎡沿街单层餐饮铺 火爆认筹

从投放数量来看，本周奎文区有2个楼盘投放广告。从投放量来看，主要集中在奎文区投放量为2.5。从投放内容来看，开盘优惠、低价促销仍是主流。

推荐阅读：

旺季后开发商不重广告缓推盘 潍坊楼市稳发展

银四持续发力营销大战火爆 广告投放量急攀升

开发商稳步推盘更重优惠 高新区广告投放量高

开发商推盘不重广告重优惠 奎文广告投放量高