开发商推盘不重广告重优惠 奎文广告投放量高

房天下房天下  作者：赵涓如  2015-04-17 02:30

[摘要] 本周投放平面媒体有5个项目，投放量是6。本周平面媒体区域分布主要在四个区域，分别是奎文区、高新区、寒亭区以及潍城区。其中投放量多的区域为奎文区，其中又以潍京项目广告投放量多。

“银四”过半，潍坊楼市一直处于平稳发展阶段。此时，开发商推盘更加看重优惠，推出不同形式的促销活动借机聚拢人气，同时推盘时更加理性，选择纸媒投放短期促销广告更趋谨慎。本周5项目投放纸媒广告，广告投放量较上周有所下降，以此来看开发商推盘不重广告重优惠。

一、本周纸媒投放量分析

本周投放平面媒体有5个项目，投放量是6。本周平面媒体区域分布主要在四个区域，分别是奎文区、高新区、寒亭区以及潍城区。其中投放量多的区域为奎文区，其中又以潍京项目广告投放量多。

本周媒体的监测范围包括《潍坊晚报》、《齐鲁晚报》等对潍坊影响力较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。

平面媒体广告投放统计（2015.4.10-2015.4.16）

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