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开发商理性推盘重优惠 潍坊楼市稳健发展

房天下  作者：赵涓如  2015-02-06 02:30

[摘要] 本周投放平面媒体有7个项目，投放量是7。本周平面媒体区域分布主要在五个区域，分别是奎文区、寒亭区、潍城区、高新区以及滨海经济开发区。其中奎文区以及寒亭区投放量多均为2，两区各有1个楼盘投放广告，分别是丹桂里及青辰国际项目。

数据中心进入2月，此时正值楼市淡季，开发商推盘时愈加理性，但也看重打折优惠手段带来的促销效果，同时也有意愿借机广告投放拉动宣传聚拢人气，因此本周广告投放量较上周有所上升，总体来看潍坊楼市正在稳健发展。

一、本周纸媒投放量分析

本周投放平面媒体有7个项目，投放量是7。本周平面媒体区域分布主要在五个区域，分别是奎文区、寒亭区、潍城区、高新区以及滨海经济开发区。其中奎文区以及寒亭区投放量多均为2，两区各有1个楼盘投放广告，分别是丹桂里及青辰国际项目。

本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》等对潍坊影响力较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。

平面媒体广告投放统计（2015.1.30-2015.2.5）

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标签：楼市观察广告监测
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