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楼市淡季开发商推盘重优惠 广告投放量攀升

房天下  作者：赵涓如  2015-01-16 02:30

[摘要] 本周投放平面媒体有10个项目，投放量是8。本周平面媒体区域分布主要在四个区域，分别是奎文区、寒亭区、潍城区以及坊子区。其中投放量多的区域为奎文区，其中又以丹桂里和德润康城项目广告投放量多。

数据中心此时虽处于楼市淡季，但开发商借机春节冲量、积极应市，各大开发商理性推盘，推盘力度有所上升，同时推出不同形式的优惠促销手段借机吸引购房者。本周，仍有部分项目选择了投放纸媒广告进行宣传促销，同时广告投放量较上周略有上升，奎文区广告投放量远超其他各区，这表明奎文区的市场竞争为激烈。

一、本周纸媒投放量分析

本周投放平面媒体有10个项目，投放量是8。本周平面媒体区域分布主要在四个区域，分别是奎文区、寒亭区、潍城区以及坊子区。其中投放量多的区域为奎文区，其中又以丹桂里和德润康城项目广告投放量多。

本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》等对潍坊影响力较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。

平面媒体广告投放统计（2015.1.9-2015.1.15）

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标签：楼市观察广告监测
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