[摘要] 本周投放平面媒体有2个项目,投放量是1。本周平面媒体区域分布主要在两个区域,分别是高新区以及寒亭区。其中两个区域广告投放量相同,均为0.5。
金九旺季到来,但此时开发商更趋向理性推盘,此时项目优惠手段以新奇致胜,吸引购房者聚拢人气。同时选择纸媒投放短期促销广告时更加慎重,从广告投放量来看,本周较上周有所下降。
一、本周纸媒投放量分析
本周投放平面媒体有2个项目,投放量是1。本周平面媒体区域分布主要在两个区域,分别是高新区以及寒亭区。其中两个区域广告投放量相同,均为0.5。
本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》对潍坊影响力较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。
纸媒广告投放统计(2015.9.11-2015.9.17)
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc;WIDTH: 92pt;HEIGHT: 42pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl84" height="56" rowspan="2" width="123">楼盘名称 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl84" width="62">潍坊晚报 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl84" width="62">晨鸿信息 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl84" width="62">齐鲁晚报 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc;WIDTH: 203pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl84" rowspan="2" width="271">项目近期活动 |
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl81" height="28" width="62">投放量 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl81" width="62">投放量 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc;WIDTH: 47pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl81" width="62">投放量 | ||
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl86" height="28">欣泰世纪城 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl86">0.5 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl86"> | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl86"> | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl86">78.81-123.89㎡多层户型 诚意促销 |
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl85" height="28">恒大名都 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl85">0.5 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl85"> | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl85"> | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl85">提前引爆黄金周 家私 高达6万 |
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: yellow;HEIGHT: 21pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl82" height="28">合计 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: yellow;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl82">1 | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: yellow;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl82"> | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: yellow;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl82"> | RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: yellow;WIDTH: 203pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl83" width="271">1 |
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