开发商缓推盘 高新区广告投放量多

房天下房天下  作者：宫妍心  2015-07-31 02:00

[摘要] 本周投放平面媒体有3个项目，投放量是2。本周平面媒体区域分布主要在三个区域，分别是高新区、潍城区以及寒亭区。其中高新区广告投放量高，为1。

 

二、各区域纸媒投放分析

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RDER-: windowtext 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;WIDTH: 83pt;BACKGROUND-COLOR: #ccffcc" height="28" width="111">区域	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;WIDTH: 81pt;BACKGROUND-COLOR: #ccffcc" width="108">楼盘名称	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;WIDTH: 52pt;BACKGROUND-COLOR: #ccffcc" width="69">投放量	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;WIDTH: 205pt;BACKGROUND-COLOR: #ccffcc" width="273">优惠
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;WIDTH: 83pt;BACKGROUND-COLOR: transparent" height="28" width="111">高新区	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">弘润金茂府	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">1	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">193㎡奢华小高层大户型恭迎品鉴
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;WIDTH: 83pt;BACKGROUND-COLOR: transparent" height="28" width="111">潍城区	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">恒大翡翠华庭	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">0.5	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">首付2万/起 住85-146㎡非毛坯 享3年无息分期
RDER-: #f0f0f0;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;WIDTH: 83pt;BACKGROUND-COLOR: transparent" height="28" width="111">寒亭区	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">欣泰世纪城	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">0.5	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">多层3588元/㎡起 12.27交房

从投放数量来看，本周高新区、潍城区以及寒亭区各有1个楼盘投放广告。从投放量来看，高新区投放量高，为1；潍城区及其寒亭区投放量相同，均为0.5。从投放内容来看，优惠政策、低价促销仍是主流。

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