[摘要] 本周投放平面媒体有4个项目,投放量是4。本周平面媒体区域分布主要在三个区域,分别是高新区、潍城区以及寒亭区。其中高新区以及潍城区广告投放量相同,均为1.5。
二、各区域纸媒投放分析
RDER-: windowtext 0.5pt solid;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 83pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #ccffcc" height="28" width="111">区域 | RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 81pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc" width="108">楼盘名称 | RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 52pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc" width="69">投放量 | RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 205pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #ccffcc" width="273">优惠 |
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 83pt;BORDER-BOTTOM: #f0f0f0;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="28" width="111">高新区 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 81pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="108">恒大名都 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">1.5 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">首付4万 提前3年享大三房 送1500元/㎡豪装 |
RDER-: windowtext 0.5pt solid;HEIGHT: 42pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 83pt;BORDER-BOTTOM: black 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="56" rowspan="2" width="111">潍城区(2) | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">水清木华 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">1 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">首付2万起 多层现房 多彩7月七重大礼 |
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" height="28">金都北苑 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">0.5 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">非毛坯高层准现房盛大开盘 | |
RDER-: #f0f0f0;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 83pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="28" width="111">寒亭区 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">欣泰世纪城 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">1 | RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">亲水多层3588元/㎡起 2015.12.27交房 |
从投放数量来看,本周高新区以及寒亭区各有1个楼盘投放广告,潍城区有2个楼盘投放广告。从投放量来看,高新区以及潍城区投放量相同,均为1.5。从投放内容来看,开盘优惠、低价促销仍是主流。
开发商缓推盘 奎文高新区广告投放量平分秋色
开发商淡季暂缓推盘脚步 广告投放量明显下降
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