银四潍坊楼市营销大战启幕 广告投放量急攀升

房天下房天下  作者：赵涓如  2015-04-10 02:30

[摘要] 本周投放平面媒体有7个项目，投放量是11。本周平面媒体区域分布主要在两个区域，分别是奎文区以及高新区。其中投放量多的区域为奎文区，其中又以潍京项目广告投放量多。

二、各区域纸媒投放分析

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RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" height="28">华安集团	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">2	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 203pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="270">华安集团春季购房节 十盘联动 七重好礼
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" height="28">加州世纪尊品	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">1	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 203pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="270">到访售楼处可获赠食用油
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" height="28">和扬万悦城	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">1	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 203pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="270">90-105㎡三居 婚房
RDER-: windowtext;HEIGHT: 21pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" height="28">金鼎华府	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">1	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 203pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="270">12#、13#景观大宅荣誉加推
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从投放数量来看，本周奎文区有5个楼盘投放广告，高新区有2个楼盘投放广告。从投放量来看，奎文区投放量多，投放量为8，其次是高新区，广告投放量为3。开盘优惠、低价促销仍是主流。

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