[摘要] 本周投放平面媒体有6个项目,投放量是4.75。本周平面媒体区域分布主要在三个区域,分别是高新区、奎文区以及潍城区。其中投放量多的区域为高新区,又以弘润金茂府项目广告投放量多。
金九旺季到来,开发商积极应市,加快推盘脚步,各大项目再次发力,推出多种优惠花样手段吸引购房者聚拢人气。各大项目推盘的同时也更加看重广告投放带来的促销效果,从广告投放量来看,本周较上周有所攀升。
一、本周纸媒投放量分析
本周投放平面媒体有6个项目,投放量是4.75。本周平面媒体区域分布主要在三个区域,分别是高新区、奎文区以及潍城区。其中投放量多的区域为高新区,又以弘润金茂府项目广告投放量多。
本周媒体的监测范围包括《潍坊晚报》、《晨鸿信息》、《齐鲁晚报》对潍坊影响力较大的报纸资讯类平面媒体。报纸广告发布版面量统计以1表示一个整版、1通栏=0.25整版、1半版=0.5整版为准。
纸媒广告投放统计(2015.9.4-2015.9.10)
RDER-: windowtext 0.5pt solid; HEIGHT: 42pt; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 92pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: #ccffcc" height="56" rowspan="2" width="123">楼盘名称 | RDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 47pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" width="62">潍坊晚报 | RDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 47pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" width="62">晨鸿信息 | RDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 47pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" width="62">齐鲁晚报 | RDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 203pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: #ccffcc" rowspan="2" width="271">项目近期活动 |
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 47pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" height="28" width="62">投放量 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 47pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" width="62">投放量 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 47pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" width="62">投放量 | ||
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent" height="28">恒大翡翠华庭 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">1 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">抢黄金周特大优惠 9#楼全新加推 首付2万起 |
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent" height="28">弘润金茂府 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">1 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">36#楼后臻藏房源压轴加推 |
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent" height="28">阳光100凤凰社 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">1 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">金融区的商务服务平台 |
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent" height="28">优胜美地 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">0.5 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">0.25 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">一处生长在公园里的低密度养生社区 |
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent" height="28">盛世香榭里 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">0.5 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">奎文区 虞河畔 开启潍坊格调生活 |
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent" height="28">圣基金碧广场 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">0.5 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent"> | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">潍坊外国语幼儿园入驻金碧广场 |
RDER-: windowtext; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: yellow" height="28">合计 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: yellow">1.5 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: yellow">1.25 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: yellow">2 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 203pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: yellow" width="271">4.75 |
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开发商重优惠理性推盘 潍城区广告投放量多
开发商推盘广告与优惠并重 广告投放量攀升
二、各区域纸媒投放分析
RDER-: windowtext 0.5pt solid; HEIGHT: 21pt; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 83pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: #ccffcc" height="28" width="111">区域 | RDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 81pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" width="108">楼盘名称 | RDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 52pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" width="69">投放量 | RDER-: windowtext 0.5pt solid; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 207pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: #ccffcc" width="276">优惠 |
RDER-: windowtext; HEIGHT: 42pt; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 83pt; BORDER-BOTTOM: black 0.5pt solid; BORDER-LEFT: windowtext 0.5pt solid; BACKGROUND-COLOR: transparent" height="56" rowspan="2" width="111">高新区(2) | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; WIDTH: 81pt; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent" width="108">弘润金茂府 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">1 | RDER-: windowtext; BORDER-RIGHT: windowtext 0.5pt solid; BORDER-BOTTOM: windowtext 0.5pt solid; BORDER-LEFT: windowtext; BACKGROUND-COLOR: transparent">36#楼后臻藏房源压轴加推 |
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从投放数量来看,本周高新区、奎文区以及潍城区各有2个楼盘投放广告。从投放量来看,高新区投放量多为1.75。从投放内容来看,开盘优惠、低价促销仍是主流。
开发商重优惠理性推盘 潍城区广告投放量多
开发商推盘广告与优惠并重 广告投放量攀升
三、纸媒投放量对比分析
本周纸媒广告投放量为4.75,较上周有所上升。九月旺季到来,开发商此时放手推盘,更加看重广告投放的促销效果,同时,总体来看潍坊楼市正在稳健发展。
推荐阅读:
开发商重优惠理性推盘 潍城区广告投放量多
开发商推盘广告与优惠并重 广告投放量攀升
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